Owning your own home based business is certainly a dream come true for most anyone who accomplishes the task. And why not? Who wouldn’t want the chance to make money at home working their own hours and putting all of the profits into their bank accounts rather than someone else’s.
But, for your home business to really take off and get the customers that it needs you must promote your business. This isn’t as easy to do as what it is for a business with a physical location but nonetheless very possible to do. Even better there are a number of easy, low cost and highly effective ways to do just that.
Take a look at these 5 low cost, effective ways that you can use to promote your home business.
1. Social Media
Facebook, Twitter, Instagram –these are just some of the social networking sites out there, each of them with their own sets of millions who use them every single day. These sites are great for friends who want to converse with one another and share information, videos, etc. However, social media is also perfect for businesses who want to connect with consumers. This includes home based businesses. You can advertise at no cost and for extremely affordable prices on any of these sites. Take advantage of what social media can offer to you in the way of advertising your home business.
2. Word of Mouth
Word of mouth has always been one of the most effective ways of promoting, and this still holds true. When Jan recommends Terry try a service, and Terry refers Jessica and so on and so forth the message goes across loud and clear. People who hear a recommendation from people they know and trust are far more likely to do business with that company.
3. Business Cards & Fliers
Having business cards to leave behind wherever you go can make a big impact in the work coming your way. They’re very affordable to print and purchase with your own business name and information, as well as your favorite design. Fliers are just as easy and affordable to create and are also great to leave behind at area businesses for the same results.
4. Start a Website
Having your own website or blog (in addition to social media) is a must to start home based business, so make sure that you have one available. Put your website address everywhere that you possibly can, and be sure that you don’t forget Search Engine Optimization (SEO) so to get more people to your site. You can learn more SEO techniques on MOZ that can really bring lots of natural traffic from search engines.
5. Participate in Forums/Discussions
People love these types of sites because they are so beneficial in spreading the word about your business while helping a customer with their need. be sure that you participate in forums on topics that you are knowledgeable with, and always prove yourself as the professional expert.
Use these 5 methods of promotion, and the many others that are available, and promoting your home based business will be simple.
